Great notes capturing some og the Big thoughts from Kurzweil at SXSW – live notes 🙂
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It started out in 2010 under the Codename: Octopus
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The site was a closed Beta with about 200 Beta users. Many LEGO fans were curious and the rumors were many:
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Talkback: Lego Octopus in Closed Beta – BZP Forums
People seem to be confusing ‘it might come back’ with ‘it’s probably or definitely going to come back’.If it does come back, most people … -
Does someone know something about the Lego Octopus website? : lego
reddit: the front page of the internet -
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MLN and LEGO.com Help Blog: LEGO OCTOPUS UPDATE!Sep 16, 2011 … Remember the secretive and mysterious LEGO Octopus project we first … old website as it is still in closed beta, but…
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One rumor was that LEGO Octopus was the new MLN (My LEGO Network)
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Lego Octopus
I looked at the homepage and saw this I already heard about lego octopus, but I was wondering where you heard that it will replace mln. C… -
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The Octopus Beta site design was a “non-design” with focus on the functions. A new design and a new name (ReBrick) of the project was introduced to the Beta users in September 2011 – the site was still in closed beta. The login page for the beta users on octopus was changed with the new design and with the new name. This started up new rumors:
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ReBrick
ReBrick (formerly Octopus) is a LEGO site that only kids over 13 can go onto. The website is rumored to be an LMBs for older kids or it c… -
In late November the beta users was released from their NDA and they were given invites to send out. Now it was just a matter of time before the secret behind ReBrick was revealed.
This was the first “leak” made by one of the invited users: -
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The day before ReBrick Beta was launched to the public:
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“We’re ready to launch the #LEGO Group’s newest social media project. Email Rebrick@LEGO.com for a sneak peak
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“Hop, invite voor ReBrick Bèta geactiveerd. Het nieuwe social media platform van, jawel, @LEGO_Group 🙂
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“RT @cweckstrom: Awesome new #LEGO social media project! Email Rebrick@LEGO.com for a sneak peek. via @VirtualPeter
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“Mi veredicto de la beta de Rebrick (social media platform de Lego): Es como MOCpages, pero no se puede subir imagenes, solo links.
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Thursday December 15, 2011 the launch of Rebrick.com was announced.
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“LEGO just launched its NEW social network site “REBRICK” Check it out! rebrick.lego.com/
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LEGO ReBrick – Smashing Bricks2 days ago … For those who are wondering (including myself) what LEGO ReBrick is, here's a press release by LEGO: “The success of…
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“We launch websites and they sing songs about it. We have the best fans! rebrick.lego.com/en-US/boo… #lego #youtube #rebrick #afol
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“ReBrick has been released to the public today! Check it out on ReBrick.com! 🙂
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“RT @Gatanui: ReBrick has been released to the public today! Check it out on ReBrick.com! 🙂
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LEGO ReBrick is up&running – Eurobricks ForumsLEGO ReBrick is up&running: check it out! … From TLG´s new website ReBrick: Welcome to ReBrickReBrick is a social media platform …
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“#Rebrick is live!!! Go and have a look at the most awesome #LEGO creations: rebrick.lego.com/
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“Rebrick : LEGO veut reprendre la main…: Vous vous souvenez sans doute d’un sondage LEGO vous demandant d’indique… bit.ly/t30eZD
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“Check this out: rebrick.lego.com/ – for the community to share all the great stuff it does 🙂 #LEGO @LEGO_Education @LEGOeducationUK
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“Til LEGO-entusiasterne er der kommet et nyt tiltag fra LEGO selv: rebrick.lego.com! #LEGORebrick
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“Det er store LEGO-dag idag: thelordoftherings.lego.com… og rebrick.lego.com/ og så er det snart jul #LEGORebrick #LOTR #LOTB #win #winwin
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“Also, have you guys heard about Rebrick? It’s a new aggregator for cool LEGO creations. fb.me/YzUkNDcr
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“The top secret social LEGO site is now in silent launch rebrick.lego.com/
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Introducing LEGO ReBrick | Brickset: LEGO set guide and database2 days ago … Here's another press release from LEGO concerning the 'soft' launch of ReBrick. I' ve been involved in th…
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And people started bookmarking and sharing ….
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How would the birth of Jesus be like if he was born today? It would probably include the use of Social Media. Here is a funny video about that. Enjoy and Merry Christmas.
Christmas time is near. I want to celebrate this with an awesome Social Media Christmas Campaign from last year.
How come people are so engaged in Chocolate?
Skittles are one of the most engaged brands on the social internet, Kitkat made their Jesus sensation and socialize quite much in general and the Cadbury Egg hunt is one of the big Social Media Cases we often stumble upon ….. more?
I wonder if Chocolate have some sort of special social effect on us?
The Wave project has shown is that far from being hype, social media is a an explosively
dynamic phenomenon that is changing the way we interact and that this is having a fundamental
effect on our thoughts, feelings, attitudes and behaviour. However, with a few exceptions, brands
and companies are still not social. They are struggling to find a way to intelligently, sensitively and
effectively engage with consumers in this space.
With the fifth instalment of Wave, Wave 5 – The Socialisation Of Brands, UM have brought
together all of their understanding of usage, behaviour , influence and motivation, done this across more
than 50 countries and added the missing piece of the puzzle. The data, insight and analysis that will
help brands create successful social media programmes.
Follow Universal McCanns Wave project here: http://www.umww.com/global/knowledge/view?Id=128
Read the report here:
The 20 best social media campaigns as judged by Forbes magazine.
Foursquare, Gowalla and Facebook Places. These are Social Media location based services for your mobile phone. Tell your friends where you are, check in to places and get rewarded with a badge that you can use for discounts, read and write tips to other users. Examples of what these service can provide for their users. These services have opened up for location-aware marketing because they trick users into sharing their real-time location with advertisers.
It´s hot and hip and according to experts it’s huge and it’s increasing. And the Advertisers are jumping in. Foursquare introduces a new A-list corporate partner like MTV and Starbucks almost every week.
Hype? To work well, these services must go mainstream. 3 million worldwide users (Foursquare) translates to a very, very small share of any local market. And in addition to that the users must be active – Dirk Singer suggest that less than 50% of the Foursquare users are active
There are two main problems. People are not familiar with these services and the ones who are using them are not active enough. That´s my conclusion based on these results from a study by Forrester Research (“To what extent are you (US online adults) familiar with gelocation applications like Foursquare and Gowalla that you can access on a mobile phone?): 84% of the respondents said “I am not familiar with such applications.” Only 1% of respondents claimed to use them more than once a week, and only a total of 4% said that they used the applications at all, ever. The remaining 12% have heard of the applications, but do not use them.
But as suggested by Chris Treadaway in this post we need to get the numbers that matters from the services themselves to be able to see proof of true success. Total number of users and total numbers of checkins are not enough. We need to see numbers that tells us something about the users engagement in these services.
Todays proof of success are the good examples. Starbucks is offcourse 🙂 one of them.
Do you know any good examples?
For me it seems like location based services can be effective in specialized situations. But in a broader perspective most local businesses can’t consider access to a small, occasionally interested local audience (mostly young guys) to do any difference for their business. And that is the situation right now. Maybe that will change?
For more cases see this presentation:
And this ….
Watch the story of the benefits of social media in just a few minutes! It´s a wonderful video by the author of Socialnomics. So if you want to digg more into the facts and possibilities with social media you should buy it. This is just a teaser.
The relevance of B2C Social Media can seem obvious and there are plenty of supportive cases and statistics out there. But what about B2B? Take a look at this video and get some stats for inspiration.
And for further inspiration you can read this whitepaper I wrote (in danish):
Sociale Medier – Bizz eller Buzz?
Mads Mommsen 